How to Write Good Headlines

Headlines are very important in Advertising

Here, you will learn how to write headlines for your business.

First, start by getting some paper and pencil and do the following. Question yourself this. "What are the primary reasons your customers desire your product or service? In other words, what is the primary benefit or advantage or value or performance, result or improvement or reduction or avoidance or advantage they end up receiving or getting when they use your product service or business?

You should have multiple answers to this question. When you get them, rank them by the most valuable and the most frequently desired.

How many ways can you specifically measure or compare or denominate the effect or benefit your product or service for a consumer? Write as many as you can down on a sheet of paper.
Now go over each one of the key elements I shared with you and apply it by adapting it to your situation.

As an example, pick out a few of the words that work, try adding them to the result or benefit or advantage your product or service produces. Example, how to rid yourself of stress overnight ... announcing a way to get twice the productivity out of every hour you drive to work. "Amazing discovery, get the job of three people done for the cost of just one," etc.

Take each one of these "wonder words" and try writing a powerful headline.
Do the same thing with the tested "key word," making sure you write each statement or cluster of thoughts down separately.

Don't stop now-the fun has just begun.

An important word about your return on investment.
Great copywriters and top sales trainers spend days... sometimes weeks... laboring over the details of a headline or opening statement for sales presentation.

Why?

Because, those "pros" know how much of pay-off this process produces. Don't limit yourself to writing just one single headline. The great masters I've learned from would write no less than 100 different approaches before they selected the three to five best, most powerful selections they would test out. You shouldnt settle for anything less. The more opening propositions you write, the more this mind set will become your own.

If it's a little uncomfortable at first, that's perfectly normal. Try this method, when you are stuck, ask yourself to fill in the blank describing the incredibly powerful result or benefit that your product or service produces. If you were talking to a customer about this result you'd be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you've written your first really good headline-so keep going!

You can Download a Free copy of "100 Greatest Headlines Ever Writen" at Jay Abraham Profit Strategies - www.JayAbrahamSystem.com to get a feel of how great attention grabbing headlines should be written. You may use the headlines, do some changes on them to use in your own advertisements.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Books and his super income building home study system.